Building muscle memory to tackle cyber risk
Mature organisations must recognise today’s complex kaleidoscope of cybercrime is a business risk that will inevitably be realised – and plan accordingly, leading Australian cyber expert Alastair MacGibbon told a recent Westpac webcast.

In May of this year, Colonial Pipeline paid hackers a USD4.4 million ransom to end a cyberattack that had crippled US fuel supplies from Texas to New Jersey. The following month, global meat processing company JBS Foods paid USD11 million to a criminal gang after a cyberattack froze its global operations.
These are just two of the recent cybercrime wake-up calls for businesses and economies around the world.
A recent report by the Australian Institute of Criminology estimates the economic impact of pure cybercrime in Australia was about AUD3.5 billion in 2019, but renowned cyber expert Alastair MacGibbon believes the figure may be much higher.
MacGibbon is Chief Strategy Officer at cyber security firm CyberCX and a former National Cyber Security Adviser to the Prime Minister. He recently joined Westpac Institutional Bank’s Chief Executive Anthony Miller in a webcast event to discuss the impacts and implications of progressively sophisticated cybercrime. Here’s an edited transcript from the webcast summarising Alastair MacGibbon’s insights.
How would you describe the threat of cyber security attacks today?
The cyber threat that all organisations are facing today is worse than it was yesterday, and it'll be worse again tomorrow. There are three reasons for this. The first is emboldened threat actors, including nation states, criminal groups and the people that we trust in our organisations who do the wrong thing. The second reason is that the threat surface we are protecting is in a state of increasing entropy. And the third is that the consequence of cyber risk being realised increases as we rely more upon technologies.
I’d hazard a guess that the Australian Institute of Criminology’s estimates are quite low. There are very few consequences for the actions of cybercriminals and very little upside for organisations to report it, so there is unfortunately a permissive environment for criminality.
Are we at a turning point now that US President Joe Biden has started to call this out? There have been headlines around Australia and the US recently about accusations of cybercrime from China, for instance. Do you think it's being appropriately addressed in a coordinated way?
I applaud any action from government to try to drive cost into and to change behaviour of criminals and nation states that are just here to do us harm, but I don't think we can hang up a ‘mission accomplished’ sign and say the job’s done.
There's no doubt ransomware has become a hot topic. We've seen incidents around the world where this is now an existential threat and it’s often state-sanctioned criminals just locking up your average business.
That's one part of a very complex kaleidoscope of criminality and I think we should be very cautious that just because nations are starting to flex muscles around ransomware, we've solved the underlying problems that lead to cybercrime. That includes, for example, the pervasive use of cryptocurrencies by criminals and the almost complete lack of regulation in that space.
We've also allowed multi-national internet companies to suggest that they are above the law in terms of what they are required to do to stop people misusing their systems. There's a whole range of environmental stuff we need to do before we tamp down this level of criminality to – and I hate to say it – an acceptable level of white noise in our society.
There's always going to be crime. The question is, how pervasive is it and how much harm does it do to us?
Where do you think Australia, and Australian companies, are at in terms of their understanding and approach to combating this? Who would you say is best-in-class around the world?
In the early 2000s, the level of knowledge around cybercrime was very low. In 2016, when former Prime Minister Turnbull launched Australia's first National Cyber Security Strategy, I think that was the tipping point. We saw global ransomware incidents like NotPetya and WannaCry, which were conducted by nation states, sweep across the world.
In my discussions with boards and C-suites in Australia and in the past five years, the maturation, the types of questions and the engagement has increased exponentially. That's what will save us. As we start understanding this as cyber risk, rather than cyber security, organisations will realise what role they can play to reduce the harm.
You asked who's best-in-class. In terms of nations, I think the UK is a good example of how to engage the industry – and I'm not being critical of my former Australian government colleagues, as I think there have been huge advances.
In terms of companies – and I'm not trying to pump up your tyres – but certainly the banks have done a really good job. They probably spend more than pretty much any other type of entity on cyber security. As a consequence, they've had a better handle on this concept of cyber risk, and the big banks in Australia have done a good job globally in that space.
What should businesses be doing to protect themselves from cybercrime?
Importantly, they should see it as a business issue rather than as a technology issue. This is a risk question. It's about the very survivability of a company or organisation. Indeed, I'm going to say it’s existential for our society.
I know an organisation is more mature when they talk to me about what they're doing to identify the various risks and what the consequences will be in the inevitable case, unfortunately, that those risks are realised.
When they have mechanisms in place for responding to that risk really quickly, that's a mature organisation. It means that their board is having discussions, not about technologies, but about risks and how we prepare for them. They're exercising that muscle. And through muscle memory they’ll have the ability to get it right more of the time and to do it faster.
What are some of the profound questions we’ll have to engage with to respond appropriately to cybercrime?
The worst possible scenario would be that people stop using technologies. We know that there are so many advantages that can come from it, in terms of customer service, scalability, removing cost and, frankly, often just a better experience.
I suggest that in the not-too-distant future, we'll see the equivalent of a ‘Balkanisation’ of the internet, where we don't trust all IP addresses in the same way. So, for example, countries connecting and deciding well, unless it comes from our trusted sources, it's hard for us to allow anyone else to have access.
Where I think the Balkanisation will really occur is in our critical technologies. We saw this with the decision around buying 5G technologies as a nation from more trusted economies.
What are your thoughts on the debate around data and its contribution to helping us address cyber security?
When we talk about cyber security, we're talking about three things – confidentiality, integrity, and availability of data and systems. The bit that keeps me up most at night is the integrity. Imagine if a financial institution, a shipping company or a hospital can't trust the integrity of the information upon which they're making decisions. Put yourself in a self-driving-vehicle world, and then ask the question about what happens if the machines aren't going to be making decisions on the right information. That will have catastrophic events for us as a community.
But, to get back to your question about data, organisations should ask themselves why they are collecting it. Once you're holding the data, you're responsible for it, so sometimes collecting less can be better for us as businesses.
I think we're going to see a whole range of organisations saying, we need to know who you are for the purposes of the Know Your Customer (KYC) regime, for instance, but you're going to hold that data yourself. I think we're going to see some interesting business models come out in the next couple of years.
What's the landscape like from an insurance perspective?
Cyber security insurance is still very nascent. The market has taken much longer to mature than many of us thought it would. But there's no doubt it's growing.
Much of this is done on actuarial modelling and, unlike the knowledge of how often a ship sinks or a house gets burgled, we don't have really good statistics on the incidence of cybercrime or the controls that are most effective in driving down the incidence of cyber events. This means that the policies aren't necessarily costed well.
I am advocating for organisations to insure where it's possible, but the costs are increasing dramatically as insurers realise how exposed they are.
Should governments step up more to fill the insurance gap?
There are things like the terrorism re-insurance pool, where a sum is kept to provide cover for those catastrophic events that go beyond the ability of organisations to insure against. I do wonder about the concept of a re-insurance pool that gives us some economic stability and absorbs shock around significant cyber incidents.
There are no more Black Swan events in cyber security. It is inevitable that large-scale systems that we rely upon around our society will fall foul of cyber incidents.
We need to prepare ourselves for how we will get back up and operating again. Think about the recent horrendous bushfire season – we just wouldn't have expected such large-scale fires impacting entire states, but we got through it as a country. We need to have that same sort of mentality for how we will prepare for cyber matters.
The trouble is, of course, we understand the bush fires in Australia, even though they surprise us from time to time. We’ve not yet developed that sort of muscle memory when it comes to cyber threats. But, in time, we will.
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